Understanding human decision-making is made possible by understanding the importance of personal values. Personal values determine what is prized most in an individual’s life—love of family, a sense of belonging, sense of accomplishment, peace of mind, etc.
Values shape decisions.
Personal values drive all decisions, including those that impact your bottom line. Armed with an understanding of the core values of the people whose hearts and minds you wish to impact, it is possible to devise a strategy that effectively positions your brand.
Heart+Mind Strategies has a full suite of tools that can provide leverage to understand the personal values of your audience. These tools include the most scientifically rigorous in-depth values analysis in the industry today, yielding powerful latent and top-of-mind linkages that illustrate the decision making process for your product, brand, or issue.