President, Managing Partner
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Mike Dabadie has spent the past two decades using the disciplines of market research, brand strategy, reputation management, communications, and marketing to help clients meet their objectives. He is the President and Managing Partner of Heart+Mind Strategies, a Washington, D.C. full-service strategic research consultancy that he co-founded on the vision of restoring the principles of Reagan pollster Dick Wirthlin coupled with advancing values-based research methods.
Before founding Heart+Mind Strategies, Mike spent more than a decade with WirthlinWorldwide, was the CMO at Community Coffee Company, and ran the Brand Strategy group at Harris Interactive as its President.
Mike’s team leads all work with the Las Vegas Convention and Visitors Authority (LVCVA) and R&R Partners, securing a David Ogilvy Award from the Advertising Research Foundation in recognition for Las Vegas’ successful brand positioning through the “What Happens Here, Stays Here” campaigns. Along with R&R Partners, he is the co-creator of the Las Vegas IQ™, a proprietary tool that optimizes the brand experience of Las Vegas as a destination.
Brands that Mike has helped to position and reposition include AARP, the American Red Cross, Community Coffee, Flavia, Paychex, Visa, Zyrtec, the Catholic Church, and he has served as pollster to Senator Sam Brownback, Congressman Paul Ryan, and former Australian Prime Minister John Howard. An emerging trend is the use of online communities as a research platform and co-creation as a methodology. Mike leads Heart+Mind Strategies' work in these fast growing areas, launching the first and only online community of U.S. social science trend spotters.
Mike holds a B.S. in Political Science from Loyola University. A native of Louisiana, he is an avid cyclist, Creole cook, and supporter of high school forensics.